The Importance Of a Niche

I'll like to touch on niche today.

What are the mistakes we are doing nowadays?

"Jack Of All Trades, Master Of Non"

We've seen dozens of ideas on the web, people selling, people providing. People whom failed in the process.

What's the reason behind that?

Now let us take a look on the big names for a bit. Let's take a look at Kentucky Fried Chicken, KFC.
What do they specialize in? Chickens.

Every time when someone mentions KFC, the first thought in our mind is chicken, fried chicken to be precise. With their secret blend of '11 herbs and spices'.

Now let's take a look at Pizza Hut. What do we get? Pizzas, tomato sauce, with their stretchy cheese stretching out as you take a bite. Not forgetting the chunks of meat on it. Or for some their salted anchovies.

With this 2 major brand names. I guess you could roughly get an idea. When you wanna have fried chickens for dinner where would you go? Or if you felt like having pizza for the party you're having who would you call?

Now let's bookmark that thought for a bit.

About marketing. If you want answers for a dog training (I've notice lots of marketers love to take dog training as an example) you wouldn't go looking in a cat training website. Would you?

Even worse... Would you sell cat food on a dog training website? Try selling birth control pills on a gaming website. I dare to say you won't get results.

A niche is important in marketing and advertising.


Now let's get down to copywriting.

If you're a dog lover and you're visiting a dog's lover site. Would you be happy if I write to you about the benefits of having a cat? For all we know you might a cat hater and at the first phrase your eyes catch upon me saying I LOVE CATS, you might just close the site.


"The importance of a niche" is like placing a child in a room full of toys, a female in a room full of branded clothings, a sport fanatic in a room full of sports related stuffs and a bookworm in a room full of books.

By placing the right person in the right room, you'll get more interactions. More impressions on your ads. More clicks on your banners, more read through your articles. And of course more moolahs for you.


Next post, we'll go through the importance of Micro Niche.
Yes, at the next post we'll be downsizing.

Cheers.

Play It Small, Micro Style.

"How to lose weight"

That's broad a very broad niche for a campaign. You might end up spending thousands maybe tens of thousands to market it.

Today, we'll gonna discuss bout micro niche. The way to micro size your niche and of course the smaller it is, the lesser you'll have to pay.

We love to compete but for a small size business it's better to pick our contenders wisely. We wouldn't wanna have a face off with a big brand name company do we? Imagine you fighting with a big size gorilla or worse, King Kong himself. 1 breath and you're blown away.

What I'm gonna do now is to do a search on google for the keywords "How to lose weight". While you're reading this you could do the same thing as me, so it'll be easier for you to understand what I'm trying to point out.

Wow look at the number of results we got. A whooping number of 52,200,000.
Imagine you're in a ring of Royal Rumble with 50 millions wrestles.
You're small, you're new and you just started to want to get your wisdom and knowledge of losing weight out there in the world. And you're already facing 50 millions competitors.

Even if they allowed you to place a dollar to move a rank up.... You'll have to fork up to 50 millions.. Now that ain't a small sum.


Let's add another word just 1 more word to that statement... Let's add... "effortlessly" We love to lose weight effortlessly don't we? Bullshit with the No Pain No Gain Slogan, what we all want is to lose weight effortlessly.
So let's do a search for 'How to lose weight effortlessly"


I hate to place too much "Wows" in a post.. But WOW! look at how much closer that brought us to first place. Right now we only have a results of 188,000.

That's not even a million!! You're in a royal rumble you've just used one of your finishing moves called "effortlessly" and you've just kicked out over 4 millions other contenders.

Now that's the power of Micro Niche.

Let's move back to our previous post.
http://marketing2ez.blogspot.com/2010/05/importance-of-niche.html

We've mention bout the right person in the right rooms.

Bookworm in a room full of books, Sports fanatic in a room full of sports related stuffs.

Just think about it...

A bookworm who only reads fiction, maybe sci-fi fiction.
You're wasting resources with that bookworm by placing historical fictions in that room.
He doesn't care about Romeo & Juliet or the stories of Vikings invading continents. What he wants is a story about light sabers. Laser guns, spaceships... You catch the drift.


Cheers